To preserve the uniqueness and individuality of some of the most under-rated or misunderstood varietals, Tom Keelan is realising the potential of alternative wine styles and giving them their moment in the sun. “With the ever increasing centralisation of the wine industry, we, like you, could be forgiven for thinking we were all just pawns in the big wine company game. The release of the Pawn is a manifestation of our resolve to amend this situation by releasing wines hand crafted from small parcels of premium fruit from our Adelaide Hills Vineyards.”
With this philosophy as their goal the Pawn team have embarked on producing hand crafted wines. The labels for the El Desperado wines feature thermogenic ink, which has created a dynamic ‘living label’ that changes to a skull when the room temperature is too hot or too cold for optimum consumption!